Safer by Nature™

The Plant-Based
Dog Chew.

No Nylon. Powered by Naturion.
Long lasting. Made in Europe.

D-Bone Wishbone plant-based dog chew
PlantBased
NoNylon
Madein EU
PlantBased
NoNylon
Madein EU
TÜV Rheinland material testing ISO 9001 ISO 14001 Made in Europe
Why D-Bone

Five reasons it’s
a different kind of chew.

The question nobody asks

What’s your dog chewing?

Most owners read the label on the food bowl. Almost nobody reads the label on the chew. Here’s the difference worth knowing.

Nylon

The material in most hard chews.

  • Material originPetroleum-based plastic
  • SourceFossil feedstock
  • Renewable inputNo
  • Usually stated on packRarely
Plant Based

The material in every D-Bone.

  • Material originPlant-based materials
  • SourceNaturion™ technology
  • Renewable inputYes
  • Usually stated on packFront and centre

We’re not here to tell you what to think. We’re here to make sure you know there’s a choice.

Find your chew

Three strengths.
One for every chewer.

Every Wishbone comes in three strengths. Pick the one that matches how your dog actually chews — not how big they are.

Gentle chewers

Soft

For puppies, seniors and dogs that mouth and nibble rather than crunch.

Everyday chewers

Regular

The middle of the range and the right starting point for most dogs.

Power chewers

Hard

For dogs that go through chews quickly and chew with real intent.

The range

Two shapes.
Plenty of ways to get it right.

Hero product

D-Bone Wishbone

The one to start with. Three sizes, three strengths, two flavours — a plant-based chew that holds its shape and holds attention.

D-Bone Wishbone, size Small
Small
D-Bone Wishbone, size Medium
Medium
D-Bone Wishbone, size Large
Large
  • SizesS — up to 9 kg · M — 9–22 kg · L — 22 kg+
  • StrengthsSoft · Regular · Hard
  • FlavoursBeef · Original
  • MaterialPlant based · Powered by Naturion™
Also available

D-Bone Ball

A rolling, bouncing alternative for dogs that like to chase what they chew.

D-Bone Ball plant-based dog chew
  • SizeOne size
  • StrengthsRegular · Hard
  • FlavourUnflavoured
  • MaterialPlant based · Powered by Naturion™
Find your D-Bone

Three questions.
One right chew.

A 20-second guide to the size, strength and flavour that fits your dog.

1 · How big is your dog?

Powered by Naturion™

Plants in.
A better chew out.

Naturion™ is our plant-based material technology: plant fibres and plant-based binders, engineered into a chew that behaves the way we want it to.

Naturion — Nature Engineered
[ Photo: plant fibres — raw material macro ]
Step 01

Plants

Plant fibres and plant-based binders — renewable inputs instead of fossil feedstock.

Naturion
Step 02

Naturion™

Our material technology turns those plants into a dense, durable chewing material.

D-Bone Wishbone
Step 03

D-Bone

Shaped, moulded and finished in Europe. Independently tested at the material level.

Proof, not promises

Built on Material Science.
Backed by Testing.

TÜV
TÜV RheinlandIndependently tested at the material level.
9001
ISO 9001Certified quality management system.
14001
ISO 14001Certified environmental management system.
EU
Made in EuropeDeveloped and manufactured in the EU.

What Your Dog
Chews Matters.

Dogs don’t think about what their chew is made from. We do. D-Bone gives dog owners another choice: Plant Based. No Nylon.

Safer by Nature™
For retailers

Bring D-Bone to Your Customers.

Stock a plant-based chew your customers will actually ask about. Retail sheets, sizing guides and point-of-sale material available.

Become a stockist
Concept A · Product Hero — all concepts