The material in most hard chews.
- Material originPetroleum-based plastic
- FeedstockFossil
- Renewable inputNo
- Stated on the front of packRarely
D-Bone. The Plant-Based Dog Chew.
No Nylon. Powered by Naturion™.
Most hard dog chews are made from nylon — a petroleum-based plastic. It’s rarely on the front of the pack, so most owners never think about it.
We’re not here to tell you what to think. We’re here to make sure you know there’s a choice.
D-Bone is a plant-based dog chew powered by Naturion™ — our own material technology. Five things make it what it is.
Built from plant-based materials instead of petroleum-based plastic.
Not made with nylon — and we say so on the front of every pack.
Built to hold up to real chewing sessions, day after day.
Our plant-based material technology, developed and made in Europe.
Shape and material are engineered to wear down the way we intend.
Three strengths across the whole Wishbone range. Match the strength to how your dog chews — not how big they are.
Puppies, seniors and dogs that mouth and nibble rather than crunch.
The middle of the range — and the right starting point for most dogs.
Dogs that get through chews quickly and chew with real intent.
Three sizes, three strengths, two flavours. The shape most dogs settle into and the one to start with.



For dogs that like to chase what they chew.

Naturion™ is our plant-based material technology — plant fibres and plant-based binders engineered into a chewing material with the behaviour we want.
Renewable plant fibres and plant-based binders replace fossil feedstock.
Our material technology binds them into a dense, durable chewing material.

Moulded and finished in Europe. Independently tested at the material level.

Dogs don’t think about what their chew is made from. We do. D-Bone gives dog owners another choice: Plant Based. No Nylon.
Safer by Nature™Stock a plant-based chew your customers will actually ask about. Retail sheets, sizing guides and point-of-sale material available.