A question worth asking

What’s your
dog chewing?

D-Bone. The Plant-Based Dog Chew.
No Nylon. Powered by Naturion™.

D-Bone Wishbone plant-based dog chew
Plant Based No Nylon Made in EU
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01The realisation

You read the
food label.

Nobody reads
the chew label.

Most hard dog chews are made from nylon — a petroleum-based plastic. It’s rarely on the front of the pack, so most owners never think about it.

NylonThe material behind most hard chews
PlantsThe material behind every D-Bone
[ Lifestyle photo: dog mid-chew on a living-room rug, warm daylight ]
02Nylon vs plant based

Two materials.
One choice.

Nylon

The material in most hard chews.

  • Material originPetroleum-based plastic
  • FeedstockFossil
  • Renewable inputNo
  • Stated on the front of packRarely
Plant Based

The material in every D-Bone.

  • Material originPlant-based materials
  • FeedstockNaturion™
  • Renewable inputYes
  • Stated on the front of packAlways

We’re not here to tell you what to think. We’re here to make sure you know there’s a choice.

03The answer

Meet the chew
made from plants.

D-Bone is a plant-based dog chew powered by Naturion™ — our own material technology. Five things make it what it is.

04Find your chew

Not all dogs
chew the same.

Three strengths across the whole Wishbone range. Match the strength to how your dog chews — not how big they are.

Gentle chewers

Soft

Puppies, seniors and dogs that mouth and nibble rather than crunch.

Everyday chewers

Regular

The middle of the range — and the right starting point for most dogs.

Power chewers

Hard

Dogs that get through chews quickly and chew with real intent.

05The range

One hero.
One sidekick.

Hero product

D-Bone Wishbone

Three sizes, three strengths, two flavours. The shape most dogs settle into and the one to start with.

D-Bone Wishbone Small
Small
D-Bone Wishbone Medium
Medium
D-Bone Wishbone Large
Large
  • SizesS — up to 9 kg · M — 9–22 kg · L — 22 kg+
  • StrengthsSoft · Regular · Hard
  • FlavoursBeef · Original
Also available

D-Bone Ball

For dogs that like to chase what they chew.

D-Bone Ball
  • SizeOne size
  • StrengthsRegular · Hard
  • FlavourUnflavoured
06Find your D-Bone

01How big is your dog?

07Powered by Naturion™

Plants in.
Chew out.

Naturion™ is our plant-based material technology — plant fibres and plant-based binders engineered into a chewing material with the behaviour we want.

01

Plants

Renewable plant fibres and plant-based binders replace fossil feedstock.

[ Macro photo: plant fibre raw material ]
02

Naturion™

Our material technology binds them into a dense, durable chewing material.

Naturion — Nature Engineered
03

D-Bone

Moulded and finished in Europe. Independently tested at the material level.

D-Bone Wishbone
08Proof

Built on Material Science.
Backed by Testing.

TÜV RheinlandIndependently tested at the material level.
ISO 9001Certified quality management system.
ISO 14001Certified environmental management system.
Made in EuropeDeveloped and manufactured in the EU.

What Your Dog
Chews Matters.

Dogs don’t think about what their chew is made from. We do. D-Bone gives dog owners another choice: Plant Based. No Nylon.

Safer by Nature™
[ Lifestyle photo: owner and dog, low warm light, chew in frame ]

Bring D-Bone to
Your Customers.

Stock a plant-based chew your customers will actually ask about. Retail sheets, sizing guides and point-of-sale material available.

Become a stockist
Concept B · What’s Your Dog Chewing? — all concepts